James Murphy Appointed To CEO Of Ogilvy UK As WPP Acquires NCA
WPP has announced that it has acquired New Commercial Arts (NCA). NCA…
B&T’s Campaigns Of The Month: Petbarn’s Near-Pawfect Performance, Paralympics & AFL Underwhelm For Bupa & AAMI
With our jeweller's eye loupe & help from System1, here are the…
“When Our Game Has Its Moments, Lucky You’re With AAMI” – New Campaign Now Live Via Ogilvy
There's one thing to be said, you're always guaranteed a laugh with…
Football Australia Partners With Ogilvy On “Dream Team” AI-Powered Match Recaps For Kids
Arguably the only thing under more pressure as the Matildas as they…
Got An Athlete In The Making? Lucky You’re With AAMI Says New Campaign Via Ogilvy
Ogilvy & AAMI amp up the fun ahead of the Olympics. The…
One Year Later, Is BAR Ogilvy’s Livingfont Making A Difference?
As super important as they are, these animal extinction campaigns can be…
GIO Unveils New “Protect Precious” Brand Positioning & Campaign, Via Ogilvy
Insurer asks what's precious in our lives in new work. Which is…
Breast Cancer Foundation NZ’s Awareness Drive ‘The Signs Are Everywhere’ Is B&T’s Campaign Of The Month for April 2024
B&T's ad of the month is both a worthy cause & worthy…
Ogilvy Study Reveals Politicians, Social Media Influencers & Journalists Among Least Trusted Clean Energy Sources
As B&T powers our office on kerosene and small children, we wouldn't…
Ogilvy ANZ Poaches Fran Clayton From DDB Sydney
Clayton doesn't start the new gig until June but rumour has it…
Ogilvy Report: Throw Out The Social Strategy Rule Book, The Rules Of The Past No Longer Apply
B&T was puzzled that all 'influencers' aren't, effectively, 'virtual', but here we…
Ogilvy Announces New Leadership For Ogilvy One With Next Generation Service Offering For Designing Relationships
Following the global boom in marketing technology, companies of all types are…
AAMI Explores The Lucky Country With New Brand Platform & Campaign Via Ogilvy
You'd be lucky to be able to hear the call centre worker…
Ogilvy PR Restructures Corporate Leadership
Ogilvy gets a new senior leadership lineup. Designated car parking spaces not…
Laser Clinics Builds Confidence With New Campaign “The Science of Feeling Good,” Via Ogilvy
What's the science of feeling good? Expensive cosmetic work, apparently.
Groundbreaking New Beforeplay Campaign Introduces New Step In Sexual Health Journey Via Ogilvy
The painful itching aside, at least contracting an STI is a testament…
Apparent Appoints Jason Hill As Chief Strategy Officer From Ogilvy Singapore
Jason Hill quits his Singapore post for a move back to Apparent.…
wildbean cafe Launches Cheesy New Campaign Via Ogilvy
B&T feels like we're cheating on our barista with this news. And,…
BMF Serves Up ALDI’s Festive Work & It’s An Absolute Christmas Cracker
Does your Chrissie gift list include gun rack, traffic cones & heated…
Ogilvy Nabs Ant Simmons From Heartland
Ogilvy ramps up its strategy offerings with new hire. Ramps up its…
Monsters Not Included In New IKEA Halloween Campaign
Are you a Halloween hater? No place for it in Australia? Enjoy…
Ogilvy Paris Appoints Melanie Huggins As Chief Strategy Officer
Strangely, here's some news from Ogilvy Paris. Take it all next-level with…
Ad Giant Ogilvy Delivers Bonkers Spot For Local Real Estate Agent
In 'least trustworthy profession' surveys, real estate just beats ad execs. So…
Ogilvy Taps Global Market For Three New Senior Hires
Ogilvy goes global in latest recruitment drive in what could be construed…
“Top Shelf!” Ad Leaders From TikTok, Meta & Westpac Are Going Wild Over THIS Super Simple Matildas Ad From Ogilvy
Are you a budding copywriter? You could learn a lot from this.…
Cadbury & Ogilvy Create Giant Lucky Scarf For Wallabies In Lead Up To World Cup
It would appear Cadbury's "lucky scarf" and actual Wallabies results are deeply,…
Cadbury & Wallabies Launch New Brand Campaign Via Ogilvy
With the Wallabies melting away in recent matches, the team's tie-up with…
Cadbury, Wavemaker & Ogilvy Launch Campaign In Support Of The Matildas & Women’s Sport
We don't need to tell Cadbury how to suck eggs, but we…
Homosexuality Is Not Homogeny
Here, Ogilvy art director Alex Ward writes that homosexuality is not homogeny.…
Why Influencers Will Fuel The Most Successful Marketing Strategies In 2023
Columnist predicting 2023 will be the year of the influencer. B&T predicting…
Ogilvy Launches Sustainability Practice In Australia
Ogilvy this week launches its Sustainability Practice in Australia, as brands and…
With TikTok, Asking For Something Viral Is No Longer A Lame Objective
Further proof we should all be on TikTok! Though perhaps not everyone…
Ogilvy Names Guillermo Vega As Global Creative Network Lead For Coke
Ogilvy names new global creative lead for Coca-Cola. Still no plans to…
R U OK?Day: Ogilvy Launches New Campaign Reminding Aussies “No Qualifications Needed”
It's R U OK?Day today! An important & simple mental health initiative…
Ogilvy Names Devika Bulchandani As Global CEO, As Andy Main Steps Down
Work for Ogilvy? Well, as you slept last night you were appointed…
Ogilvy Unveils NSW Government’s Latest COVID PSA “Little Things”
New government PSA urges us all not to be complacent about COVID.…
Dove’s Latest Campaign Calls Out Toxic Beauty Influencer Culture Via Ogilvy
The problem with "Run like a girl" being so good is that…
Ogilvy Study Names Albo As Australia’s Most Believable Pollie
Barnaby Joyce remains politician most likely to feign confusion over if he…
Ogilvy Tops WARC’s Creative 100 For Second Year Running
Ogilvy has been named the most creative agency network in the world…
Ogilvy Names Mick McCabe Global Chief Strategy Officer
Mick McCabe wondering where his Funk & Wagnalls atlas has got to…
