Leaders In Live: Kinesso’s Michael Whiteside Says Live-Streamed Sport Remains The ‘Pinnacle Of Viewing’ & Explains How To Get The Most Out Of Trading Programmatically
Live streamed sport declared the "pinnacle of viewing". And if your team…
Marketers Are Ditching Elon Musk’s X In Droves, But Their Investment Plans Are At Odds With Consumers – Kantar Study
Study finds marketers' trust among the social platforms is in freefall. Print…
Hamilton & Horgs: ‘OMG Restructure Promises To ‘Supercharge’ Marketing & New Biz In More Centralised Approach’
Centralisation, supercharging — OMG's hitting all the right buzzwords in this chat.
B&T’s Agency Scorecards Have Arrived!
The first in B&T's new series where we probe, rate & score…
Ebay Awards Global Media Account To Dentsu’s iProspect
Ebay is the online equivalent of the mysterious middle aisle in ALDI…
‘Real-time Management Of First Party Data Is Now A Must-Have’: Tealium Global CEO
Tealium's global CEO is in town and B&T scored this exclusive one-on-one…
Nine’s Olympic Games Coverage Dominates Ad Bookings In “Softer” Advertising Market, Guideline SMI Figures
The SMI numbers are in &, as is to be expected, it's…
Aussie Podcast Listeners Grew By 8.7% In First Half Of 2024
Podcasts remain media's good news story. B&T looking forward to Raygun's "Go…
Nine’s Jordan King To Join Seven As Digital Sales Strategy Director
Nine's Jordan King defects to the enemy, joining Seven's digital sales &…
Archibald’s Agency CA.5 Helps Launch Wow Hydrate In Australia
Stuart Archibald’s new hybrid agency CA.5, HH Global and UCC Distributors have…
Colonial First State Encourages Aussies Into Taking Super ‘Off Autopilot’ In A Campaign From It’s Friday
Problem with super is, you're under 40, you don't give a shit.…
AgeInc Launches Age Inclusive Employer Endorsement
This top initiative hopes to forge a "multi-generational workforce".
Brazil Bans X After Elon Musk Spat, Billionaire Claims Ban Is An ‘Attack On Democracy’
Brazil's supreme court has banned X in the country. As Elon secretly…
US Court Revives Lawsuit Against TikTok Over Deadly ‘Blackout Challenge’, Judge Argues Section 230 Protections Don’t Apply
TikTok could be facing a landmark lawsuit in the US. We prefer…
TV Ratings (29/08/2024): Nine’s Paralympics Coverage Reaches Nearly 1 Million Viewers
Paralympics opening ceremony pulls impressive numbers for Nine. Although Celine fans were…
Diversity Council Welcomes Albo’s Backflip On LGBTQ+ Census Question
Albo's backflip on sexuality questions in the Census is very welcome news.
‘Protect Our Koala Corridor’ – Getaway Star Catriona Rowntree Slams ‘Secretive’ Plans For Renewable Energy Facility Next To Her Property
Rowntree hits out at state government over a planned battery plant. We…
TV Ratings (28/08/2024): Seven News Tops Ratings, 10’s Thank God You’re Here Performs Admirably
Humour seems to be the new theme of the networks come Wednesdays.…
Nine CEO Mike Sneesby: ‘Ad Market To Rebound In Second Half Of FY25′ & ‘GenAI Won’t Replace Journalists’
The Nine CEO remains surprisingly upbeat after a torrid 2024 which no…
Linear TV Advertising Slump Hurts Nine, But Bright Spots Across The Media Group Offer Optimism
Nine CEO Mike Sneesby delivers full-year numbers, plus slightly singed hair from…
Mat Baxter: ‘Have Burger King Sold More Whoppers? It’s Irresponsible To Say MMM Is Complete Nonsense & Creative Shouldn’t Be Accountable’
Baxter weighs in on the MMM debate raging on LinkedIn & in…
Radio Ratings: Nine’s Russ & Ross Boss Melbourne Breakfast; Nova’s Jase & Lauren Win FM Ahead Of Kyle & Jackie O
The networks live and die by these radio numbers. As do Champagne…
Network 10 Issued Formal Warning Over Gambling Ad Breach On 10 Play
Industry referee ACMA catches Network 10 offside of gambling ad rules in…
Learn From Copy Grandmasters Esther Clerehan, Dee Madigan, Andy Fleming And More
Does your copywriting elicit a raft of ZZZZs & "not in that…
Genero Hires Regional Client Services Lead
Digital creative agency Genero names Jess Lake as senior client director. Press…
TV Ratings (25/08/2024): The Block Wins Key Demos In First Sunday Stoush With The Voice
So close between The Voice & Block last night, B&T's using key…
Bupa Revs Up Brand Agency Scooter’s Remit
Brand agency Scooter the latest addition to Bupa’s ‘agency village’ & a…
Leaders In Live: Seven’s Rachel Page On The Surge Of Live Sports Streaming With Free Access for All & Growing Female Viewership
B&T's chats to top female adlanders on the power of live sport.…
EXCLUSIVE: UM Poised To Retain $140M Federal Government Master Media Account
UM team set to retain the Fed Gov master media account. Which…
Higher Education Sector Now Spends $175M On Advertising Led By Deakin University
Do you think unis are no longer a bastion for higher learning…
Mat Baxter: ‘Google Was Never Going To Sunset Cookies…And The Industry Should Not Give A Shit’
Adland bigwig Mat Baxter labels Google's averted cookies ban one big stunt.…
WPP Reports Q2 Revenue Decline & Sells Stake in FGS Global
WPP's Q2 numbers can make for difficult reading. They can also deliver…
Olympic Ads Podium: Woolworths Bronze Behind American Dicks & Indian Bank
Gold medals aside, now our Olympic ads have won acclaim. B&T's not…
Aussie Cricket Legend Adam Gilchrist Promotes Western Australia To India
One of WA's greatest exports now promoting the state to cricket-loving Indians.…
Volkswagen Extends Global Contract With Omnicom’s DDB Group
DDB staff banned from making jokes about Germans stealing sun loungers after…
Musk’s X Corp Sues Ad Body Over Boycott Months After Telling Advertisers To ‘Go F*ck Yourself’
Think Elon has seriously effed up Twitter/X since he bought it two…
BAM! Mutinex Launches Norse God ‘Hendren’ & It Will ‘Blow Up MMM’ As We Know It
This interface allows marketers to ask questions & get real-time insights. May…
Say Hello To The Rainmakers! B&T’s Best Of The Best Creative Agency Growth Chiefs
Creative agency growth chiefs aren't just in charge of the Pellegrino in…
SBS Media Sales Boss Adam Sadler Leaves For Fresh Challenge
SBS’s media sales boss Adam Sadler announces his departure. Strangely, doesn't point…
A Bright Spark – Matt Turl Reflects On His First Six Months At The Helm, Spark Foundry’s 24% Billings Growth & Market-Leading Retention Scores
Reading this you'd think Spark Foundry's Matt Turl had the Midas touch.…