Marketers Are Ditching Elon Musk’s X In Droves, But Their Investment Plans Are At Odds With Consumers – Kantar Study
Study finds marketers' trust among the social platforms is in freefall. Print…
Musk, Harris & Trump Appear In Graphic Images Created By X’s AI Chatbot
B&T warns this article contains AI-produced images that some readers may find…
Musk’s X Corp Sues Ad Body Over Boycott Months After Telling Advertisers To ‘Go F*ck Yourself’
Think Elon has seriously effed up Twitter/X since he bought it two…
Elon Musk Violates His Own Platform Rules By Sharing Undisclosed Kamala Harris Deepfake
Read a headline with Elon & Kamala Harris in it & you…
Elon Musk Saves $700m In Stoush Over Twitter Severance Pay
For a man consumed by wealth & money, it would appear Elon's…
Advertisers & Agencies Branded “Cartel” Members In Fiery US Congressional Hearing On GARM Frameworks & Digital Ad Placements
Unilever & GroupM branded an advertising "cartel". Mexican drug lords apparently sooky…
Ads Coming Sooner Rather Than Later As Threads Seeks To Capitalise Off Declining X Revenue
Thought Threads was dead & buried? News today it's set to become…
Musk: ‘You Can Now Legally Share Porn On X… As Long As You Tell People It’s Porn’
We're treating this one like Peter Dutton's spent uranium rods - carefully!…
Elon Musk: Journalism Is Dying, AI Will Stop Us Working & Not All Of Advertising Needs To “Go F*ck Itself”
Adland pulled itself from the beaches and wine to hear Elon stumble…
Elon Musk’s X Corp Defeats eSafety In Federal Court
Is it just B&T or is Elon Musk slowly morphing into Darth…
Elon Musk vs eSafety: Legal Experts Warn That ‘Rogue Operators’ Like X Are Unlikely To Win Federal Court Battle
If this legal stoush boils down to who can afford the better…
X And Elon Musk To Sue Australia’s eSafety Commissioner Over Sydney Stabbing Takedown Order
If this all wasn't traumatic enough, Elon weighs in to prove he's…
X To Allow Brands More Control Over Ad Placement
Advertisers will soon be able to run ads next to posts by…
Elon Musk Under Fire In Super Bowl Ads Targeting Tesla Autopilot Feature
Starting to think a B&T journalist has a warped fascination with all…
X Announces New Sports Betting Partnership, Just In Time For The Super Bowl
Elon unveils latest measures to try and wring a buck out of…
As Big Spenders Flee, X Pivots To SMBs To Fill Ad Dollar Deficit
Elon's halo continues to slip. Joining Albo's, Harry's, Meghan's and Optus' similar…
Musk: Advertisers “Go Fuck Yourselves”
B&T warns this article contains language readers may find offensive. And by…
Disinformation Regulation Called For After X Kicked Out Of Social Self-Reg Code Following Voice Referendum
Elon counting his blessings for Bud Light that's clearly saved him from…
B&T’s A-Z Of Advertising’s 2023 Part 1: A-K
Here's part 1 of everything that has happened this year, save for…
Elon Musk To File “Thermonuclear Lawsuit” As More Advertisers Leave X
No one ever wants a "thermonuclear lawsuit", but you particularly don't want…
Musk Offers Funds For Wikipedia If It Agrees To Childish Rebrand
It's far from uncommon for Musk to be a dick about something…
Elon Musk’s X Sued By Ad Firm Over Trademark Infringement
Who'd even want to be the world's richest person judging by the…
ADL Says It Is “Simply Not” Telling Advertisers To Stop Spending On X
Do you harbour genuine suspicions that B&T has an avowed Elon Musk…
Zuck Calls Off MMA Bout Saying Musk “Isn’t Serious”
Billionaires we'd like to see cage fight include Zuck & Bezos. Those…
X Adds Brand Safety Tools In Bid To Bring Back Ad Dollars
Elon back contemplating the colonisation of Mars after finding this whole Twitter…
How Not To Rebrand — The Twitter Debacle
This expert casts an eye over Twitter's recent rebrand. It's a must-read…
“Beautiful & Simple!” WWF Hijacks Twitter’s Evolving Logo To Shine A light On Animal Extinction
Twitter logo hijacked to promote species extinction. That follows Elon's hijacking that…
Musk Tells Advertisers To Spend US$1,000 Per Month Or Lose Verification
Of all the world's filthy rich, at least Elon seems the most…
Twitter’s Rebrand To X: A Hairbrained Gimmick Or Marketing Genius?
All B&T hopes is this Twitter rebrand isn't distracting Elon from the…
Elon Musk & Mark Zuckerberg Are Ready To Brawl In A Cage Fighting Match!
As awesome as this fight is, why are we already seeing hair…
Roy Morgan: Aussies’ EV Buying Intentions Soar By 1230%; With AB Men The Most Inclined
In good news, Aussies finally warming to electric vehicles. However, definitely not…
Ryan Reynolds Urged To Sue After Deepfake Tesla Ad Uses AI-Generated Version Of Him
This article features a deepfaked Ryan Reynolds & deepfaked Elon Musk. And…
Linda Yaccarino Named As CEO Of Twitter
Linda Yaccarino gets handed the shit sandwich that is Twitter. For the…
Elon Musk Fires Himself And Hires Female CEO For Twitter
Elon declares the whole Twitter thing is just too much and the…
Musk: Advertisers Returning To Twitter
Elon Musk has said that most advertisers have returned to Twitter despite…
Musk Changes Twitter Logo To Dog Meme Despite Facing $380bn Dogecoin Lawsuit
If anyone deserved a Stilnox, a Horlicks and a Blackmores Sleep Sound…
Musk’s Default Response To Media Is A Pile Of Shit – How NOT To Engage With The Media
Elon's gone from eccentric trillionaire to tech pariah. Maybe he now needs…
Somehow Elon Musk Manages To Keep Outdoing Himself
Think B&T has a journalist on staff that basically has it in…
Aggressive Anti-Tesla Ad Airs During Super Bowl, While Elon (& Rupert) Watch On From The Stands
Umming and ahing over getting a new Tesla? You'll be "no f@cking…
