Marketers Are Ditching Elon Musk’s X In Droves, But Their Investment Plans Are At Odds With Consumers – Kantar Study
Study finds marketers' trust among the social platforms is in freefall. Print…
Brazil Bans X After Elon Musk Spat, Billionaire Claims Ban Is An ‘Attack On Democracy’
Brazil's supreme court has banned X in the country. As Elon secretly…
Musk, Harris & Trump Appear In Graphic Images Created By X’s AI Chatbot
B&T warns this article contains AI-produced images that some readers may find…
GARM Shut Down At First Sign Of Trouble In Stoush With Elon & X
As the world's richest man you get two things - unlimited free…
Musk’s X Corp Sues Ad Body Over Boycott Months After Telling Advertisers To ‘Go F*ck Yourself’
Think Elon has seriously effed up Twitter/X since he bought it two…
Ads Coming Sooner Rather Than Later As Threads Seeks To Capitalise Off Declining X Revenue
Thought Threads was dead & buried? News today it's set to become…
Mr Beast Boss Slams “Myopic” Brands That Are Only Focused On US Audiences
Keen to see what the hype's about, B&T attended this Mr Beast…
X And Elon Musk To Sue Australia’s eSafety Commissioner Over Sydney Stabbing Takedown Order
If this all wasn't traumatic enough, Elon weighs in to prove he's…
Facebook And X Ordered To Remove Sydney Church Stabbing Video; Meta Swiftly Responds, X ‘Too Busy’ To Care
Tech giants ordered to stop running video of Monday's church attack. Not…
X To Allow Brands More Control Over Ad Placement
Advertisers will soon be able to run ads next to posts by…
X Announces New Sports Betting Partnership, Just In Time For The Super Bowl
Elon unveils latest measures to try and wring a buck out of…
X-Rated AI-Generated Taylor Swift Images Force Microsoft, X Into Changes
B&T very much doubts Taylor Swift has an over 40s dad fanbase.…
X Blocks Searches For Taylor Swift After Site Flooded With X-Rated Deepfakes
In further proof of his commitment to his craft, B&T's editor spent…
eSafety Commissioner Slams Twitter/X For Creating “Perfect Storm” For Online Hate
Musk catches the eSafety Commissioner's ire. Though he's probably more worried about…
X Adds 10 Million Users In A Week & Reinstates Conspiracy Theorist Account
In possibly further confirmation that there's no such thing as bad press…
As Big Spenders Flee, X Pivots To SMBs To Fill Ad Dollar Deficit
Elon's halo continues to slip. Joining Albo's, Harry's, Meghan's and Optus' similar…
Musk: Advertisers “Go Fuck Yourselves”
B&T warns this article contains language readers may find offensive. And by…
Disinformation Regulation Called For After X Kicked Out Of Social Self-Reg Code Following Voice Referendum
Elon counting his blessings for Bud Light that's clearly saved him from…
X’s Linda Yaccarino Claims “Vocal Minority” Seeking To “Undermine” Platform, Despite Friends Urging Her To Resign Amid Dire Economic Forecast
Had Bud Light not already written the script of how to f@ck…
Elon Musk To File “Thermonuclear Lawsuit” As More Advertisers Leave X
No one ever wants a "thermonuclear lawsuit", but you particularly don't want…
Musk Offers Funds For Wikipedia If It Agrees To Childish Rebrand
It's far from uncommon for Musk to be a dick about something…
Musk & Meta Face EU Ire Over Israel-Hamas War As Brand Safety Debate Hots Up For Advertisers
Still harbor regrets over that Thermomix you never use? Spare a thought…
Elon Musk’s X Sued By Ad Firm Over Trademark Infringement
Who'd even want to be the world's richest person judging by the…
Tim Cook Defends Apple Advertising On X Despite “Abhorrent” Anti-Semitism
Tim Cook certainly earning his $US100 million a year salary as he…
ADL Says It Is “Simply Not” Telling Advertisers To Stop Spending On X
Do you harbour genuine suspicions that B&T has an avowed Elon Musk…
X Plans To Collect User Fingerprints, Education & Job History To Show More Relevant Ads
It's a fine line with data, isn't it - utterly creepy or…
X Lifts Ban On Political Adverts
If Bud Light hadn't already won marketing f@ck-up of the year, Twitter…
Twitter’s Name Change Causes App Downloads To Plummet
Elon's X woes continue apace. Which begs the question - are his…
Adobe, Samsung & Women’s World Cup Ads Appear Next To Verified Nazi Account On X
Much like tinea, fridge stench and Julia Morris complaining about her ex,…
Musk Bins $155 Million Dollar Ad Format, Changes X Logo Again AND Slows Access To Threads, Bluesky & The New York Times
Has Elon's hair greyed since his ill-fated Twitter takeover? Because B&T's definitely…
Zuck Calls Off MMA Bout Saying Musk “Isn’t Serious”
Billionaires we'd like to see cage fight include Zuck & Bezos. Those…
X Defends Record On Removing Child Abuse Content As It Promises A Safer Environment For Advertisers
B&T warns this article references the murky & sordid world of online…
Elon Musk Says The ABC Prefers “Censorship-Friendly” Social Media
It appears the ABC's found a new enemy in Elon Musk. However,…
X Adds Brand Safety Tools In Bid To Bring Back Ad Dollars
Elon back contemplating the colonisation of Mars after finding this whole Twitter…
Musk Tells Advertisers To Spend US$1,000 Per Month Or Lose Verification
Of all the world's filthy rich, at least Elon seems the most…
Twitter’s Rebrand To X: A Hairbrained Gimmick Or Marketing Genius?
All B&T hopes is this Twitter rebrand isn't distracting Elon from the…
