B&TB&TB&T
  • Advertising
  • Marketing
  • Media
Search
  • Advertising
  • Marketing
  • Media
  • Technology
  • TV Ratings
  • Opinion
  • Campaigns
  • Partner content
  • Sports Marketing
  • B&T Podcast
  • B&T TV Episodes
  • Subscribe
  • About B&T
  • Contact Us
  • Advertise with us
  • B&T’s 30 Under 30 Awards
  • Women leading Tech Awards
  • Cairns Crocodiles
  • B&T’s Women in Media Awards
  • B&T Awards
  • About
  • Contact
  • Privacy Policy
  • Editorial Guidelines
  • Advertise with us
  • Terms & Conditions
© 2024 B&T. The Misfits Media Company Pty Ltd.
Reading: Wise Granted Australian Financial Services Licenses Following 1 Million Customers Milestone
Share
Subscribe
Sign In
B&TB&T
Search
  • Advertising
  • Marketing
  • Media
  • Technology
  • TV Ratings
  • Opinion
  • Campaigns
  • Partner content
  • Sports Marketing
  • B&T Podcast
  • B&T TV Episodes
  • About B&T
  • Contact Us
  • Advertise with us
  • B&T’s 30 Under 30 Awards
  • Women leading Tech Awards
  • Cannes in Cairns
  • B&T’s Women in Media Awards
  • B&T Awards
Have an existing account? Sign In
Follow US
  • About
  • Contact
  • Privacy Policy
  • Editorial Guidelines
  • Advertise with us
  • Terms & Conditions
© 2024 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Wise Granted Australian Financial Services Licenses Following 1 Million Customers Milestone
Advertising

Wise Granted Australian Financial Services Licenses Following 1 Million Customers Milestone

Staff Writers
Published on: 10th September 2024 at 8:59 AM
Edited by Staff Writers
Share
3 Min Read
Tristan Dakin, ANZ Country Manager at Wise.
Tristan Dakin, ANZ country manager at Wise.
SHARE

Wise has been granted an Australian Financial Services Licence for Investments (AFSL) from the Australian Securities and Investments Commission (ASIC).

The Licence coincides with Wise surpassing 1 million active personal and business customers in Australia, who are now holding over A$1 billion in balances. The rise in customer numbers and balance figures has been driven by strong adoption of the Wise Account and Wise Business products. Wise has carved out a niche for Australians with financial needs beyond Australia’s borders.

With the new licence, Wise will be able to bring its popular investment product – called Assets – to Australia later this year, responding to customer feedback asking to grow the money they hold with Wise.

“We’re thrilled to have completed this first important step in bringing Assets to Australia. We’ve seen great uptake among our customers in other regions, and with more personal and business customers in Australia choosing to hold their money with Wise, we want to give them a way to make that money work for them,” said Tristan Dakin, ANZ Country Manager at Wise.

Wise will be one of the first in Australia to offer both personal and business customers the ability to earn a return on the $1 billion in balances held by investing in money market funds in multiple currencies, with no minimum balance requirements and no lock-up periods. With Assets, Wise’s customers will also be able to maintain instant access to their money allowing them to send and spend whenever they need to.

Globally, Wise customers in the UK, Europe, and Singapore have invested £2.9 billion GBP (A$5.6 billion) through Assets (as of FY24).

“While some Aussie banks do offer a decent return on money, it comes with a lot of fine print and hoops to jump through. With Assets, we want our customers to stay in control of how their money is held with complete transparency over how it’s being used. On top of this, we want customers to have total flexibility to keep using their money like normal,” added Dakin.

“We’ve made a number of significant strides this past financial year, and we’re excited to keep building on that momentum with the granting of this new licence and to bring Assets to Australia soon”.

Wise customers in Australia will be able to access Assets later this year.

Related posts:

  1. Venetian Media Group Announces Leadership Appointments
  2. Advertisers Concerned As Privacy Act Changes Enter Parliament This Month
  3. Hamilton & Horgs: ‘OMG Restructure Promises To ‘Supercharge’ Marketing & New Biz In More Centralised Approach’
  4. Marketers Are Ditching Elon Musk’s X In Droves, But Their Investment Plans Are At Odds With Consumers – Kantar Study
TAGGED: wise
Fredrika Stigell 10/09/2024 10/09/2024
Share
Fredrika Stigell
By Fredrika Stigell
Follow:
Fredrika Stigell is the Editorial Assistant at B&T with a focus on all things culture. Fredrika is also completing a Master of Archaeology, focusing on Indigenous rock art in Kakadu National Park. Previously, she worked at a heritage company helping to organise storage collections for Sydney-based historical artefacts.

Latest News

B&T’s Agency Scorecard: Leo Burnett
11/09/2024
B&T’s Agency Scorecard: TBWA
11/09/2024
Special claims the Grand Prix at the 2023 B&T Awards!
Hear Ye! Hear Ye! B&T Awards 2024 Finalists Have Been Revealed!
11/09/2024
Philippa Noilea-Tani, chief investment & operations officer, Wavemaker.
Wavemaker Appoints Philippa Noilea-Tani To Chief Investment & Operations Officer
11/09/2024
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Privacy Policy
  • Editorial Guidelines
  • Advertise with us
  • Terms & Conditions

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2024 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?