After 20 years on the airways, top rating 2GB breakfast newsreader Amie Meehan has moved into PR, joining In The Media PR, an agency that has made a name for itself, attracting top Australian media talent over the last seven years.
Lead image: L-R – Amie Meehan and Deb Knight
Meehan, who has covered everything from the Queen’s death, natural disasters, state and federal elections and medical breakthroughs – and was recently awarded her third Australian Commercial Radio Award for Best News Presenter AM – joins In The Media PR as a campaign director, working on developing strategy with clients and overseeing its execution to drive conversations in the media and meet key targets.
She will also be presenting tailored Media Training workshops – a new service offered at the agency – alongside fellow campaign director, Laura Tunstall, who spent many years working at A Current Affair and 9 News as a Sydney reporter.
“I’m excited about this move and joining such an experienced team,” said Meehan. “I’ll still be using my journalistic skills to tell stories, but in this case helping companies stand out in a media environment that’s often saturated with content and noise”.
“The alarm won’t be set to 3.30am anymore but I’ll still be up early. The agency is run like a newsroom with the whole team on deck by 7.30am ensuring client stories are pitched in time for early editorial meetings,” she says”.
“The continued focus on self and career development, as well as the flexibility provided at In The Media PR, enabling me to work remotely, also attracted me to the role,” she added.
In The Media PR co-directors Oryana Angel and Janyne Moore, said Amie is a perfect fit for the team – both in terms of experience and culture. “We are different to traditional agencies in that we are a full team of former journalists – we still have the newsroom mindset and we approach our work with that same energy. This really shows in the results we are achieving for our clients,” says Angel.
“PR professionals who really understand the media landscape are more important than ever, particularly as journalists are increasingly time-poor with constant competing deadlines,” she added.
“We truly value the experience each team member brings and do our best to cultivate that in a constantly changing media landscape. We also do our best to ensure everyone thrives – both on the client side and for our team at home”.
Other team members include Sarah Forster, former breakfast newsreader with Jonesy and Amanda on WSFM, Ryan Van Haalen who headed the Sky News Melbourne Bureau, ex-Channel 10 Sydney reporter Amna Yang, award-winning print and magazine writer Niki Waldegrave and former 2GB breakfast editor Emily Fagan.
