B&TB&TB&T
  • Advertising
  • Marketing
  • Media
Search
  • Advertising
  • Marketing
  • Media
  • Technology
  • TV Ratings
  • Opinion
  • Campaigns
  • Partner content
  • Sports Marketing
  • B&T Podcast
  • B&T TV Episodes
  • Subscribe
  • About B&T
  • Contact Us
  • Advertise with us
  • B&T’s 30 Under 30 Awards
  • Women leading Tech Awards
  • Cairns Crocodiles
  • B&T’s Women in Media Awards
  • B&T Awards
  • About
  • Contact
  • Privacy Policy
  • Editorial Guidelines
  • Advertise with us
  • Terms & Conditions
© 2024 B&T. The Misfits Media Company Pty Ltd.
Reading: Apple Delivers The World’s Biggest Profit – Ever!
Share
Subscribe
Sign In
B&TB&T
Search
  • Advertising
  • Marketing
  • Media
  • Technology
  • TV Ratings
  • Opinion
  • Campaigns
  • Partner content
  • Sports Marketing
  • B&T Podcast
  • B&T TV Episodes
  • About B&T
  • Contact Us
  • Advertise with us
  • B&T’s 30 Under 30 Awards
  • Women leading Tech Awards
  • Cannes in Cairns
  • B&T’s Women in Media Awards
  • B&T Awards
Have an existing account? Sign In
Follow US
  • About
  • Contact
  • Privacy Policy
  • Editorial Guidelines
  • Advertise with us
  • Terms & Conditions
© 2024 B&T. The Misfits Media Company Pty Ltd.
B&T > Featured > Apple Delivers The World’s Biggest Profit – Ever!
FeaturedMarketingTechnology

Apple Delivers The World’s Biggest Profit – Ever!

Staff Writers
Published on: 29th October 2015 at 9:43 AM
Staff Writers
Share
2 Min Read
SHARE

Apple’s $US53 billion profit for 2015 has blown away the record previously held by Exxon which achieved $US45.2 billion in 2008. Who’d have thought tax avoidance on a global and vastly immoral scale and choosing business partners whose behaviour would make a robber baron blush, could work so well?

According to Apple CEO Tim Cook (pictured), “Fiscal 2015 was Apple’s most successful year ever, with revenue growing 28 per cent to nearly $234 billion. This continued success is the result of our commitment to making the best, most innovative products on earth, and it’s a testament to the tremendous execution by our teams.

“We are heading into the holidays with our strongest product lineup yet, including iPhone 6s and iPhone 6s Plus, Apple Watch with an expanded lineup of cases and bands, the new iPad Pro and the all-new Apple TV which begins shipping this week.”

Some description

CFO Luca Maestri said: “Apple’s record September quarter results drove earnings per share growth of 38 per cent and operating cash flow of $13.5 billion. We returned $17 billion to our investors during the quarter through share repurchases and dividends, and we have now completed over $143 billion of our $200 billion capital return program.”

Among the other highlights of the result (all values in $USD):

  • Revenue between $75.5 billion and $77.5 billion
  • Gross margin between 39 percent and 40 percent
  • Operating expenses between $6.3 billion and $6.4 billion
  • Other income/(expense) of $400 million
  • Tax rate of 26.2 percent

The result was driven by particularly strong iPhone sales in the last quarter.  However if you are looking for grey clouds amongst the sunshine it’s this. The company finds itself back where it has traditionally rested – captive to hardware product cycle – but serious, right now, who would care.

This article originally appeared on B&T’s sister site www.which-50.com

No related posts.

TAGGED: Advertising Standards Bureau, einsights, Luke Starr
Staff Writers 30/10/2015 29/10/2015
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

B&T’s Agency Scorecard: Leo Burnett
11/09/2024
B&T’s Agency Scorecard: TBWA
11/09/2024
Special claims the Grand Prix at the 2023 B&T Awards!
Hear Ye! Hear Ye! B&T Awards 2024 Finalists Have Been Revealed!
11/09/2024
Philippa Noilea-Tani, chief investment & operations officer, Wavemaker.
Wavemaker Appoints Philippa Noilea-Tani To Chief Investment & Operations Officer
11/09/2024
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Privacy Policy
  • Editorial Guidelines
  • Advertise with us
  • Terms & Conditions

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2024 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?