Adobe Makes Workfront Planning Tool Available To All, Offering “Unified View” Of Marketing Campaigns & Faster Execution
Adobe has made its Workfront Planning tool available to everyone. Part of…
Adobe Analytics: Mobile Shopping Expected To Drive 53% Of Online Sales During 2024 Holiday Season
New study says mobile to be the main driver of this year's…
Adobe Unveils Powerful New Innovations In Illustrator & Photoshop Unlocking New Design Possibilities For Creative Pros
Is your art team chirping like drugged-up chipmunks this morning? Discover the…
Reimagining PDFs: Adobe’s New AI Tech Boosts Productivity and Creativity
Still struggle with converting a Word doc to PDF? Read on in…
Adobe Report Reveals Asia Pacific Brands Leading In Global Gen AI Rollout
New report shows APAC's enthusiasm for generative AI. And, yes, that does…
Adobe Promotes Keith Eadie To Lead APAC Business
We pondered "Eadie Takes The Leadie" as the headline for this story.…
Adobe Changes How Brands Manage Millions Of Creative Assets With Gen AI-Powered Content Hub
There are two schools of thought on AI - powerful tool to…
Adobe’s Experience Platform AI Assistant Is Now Available To All
Adobe makes its AI Assistant available to everyone. Even more so for…
Deloitte Digital Named Adobe Partner Of The Year
Anyone using Photoshop for staff leaving cards never got a look-in.
Adobe Launches Express Mobile App With Firefly AI
Want to be the coolest kid at Friday staff drinks but forgot…
Adobe Introduces Next Generation Of Frame.io Accelerating Content Workflow & Collaboration For Every Creative Project
Adobe has introduced the all-new Frame.io V4, a flexible, fast and intuitive…
How Delta’s CEO Ed Bastian Built The Brand To Global #1
If Alan Joyce ever wanted to know where he went wrong, Delta's…
Lessons From Aotearoa: How TVNZ Is Using Adobe To Deliver Top Of The Funnel Analytics, Optimisation
Putting aside the incident with the local constabulary, B&T's scribe was able…
Adobe Sneak Previews New Deep Fake Capability Prototype
We still refuse to get into the pool when the Kreepy Krauly…
Adobe Announces Content Authenticity Initiative Expansions To Counter Deep Fakes
Try as they might to enlighten them, we suspect Trump supporters will…
Adobe Summit: Major Gen AI Developments, Data Concessions & Partnerships
What happens in Vegas stays there. Unless it's the Adobe Summit and…
Adobe & Accenture Co-Developing Generative AI Marketing Solutions
It's just what we all wanted and needed, improved tech to create…
Adobe Brings Firefly Generative AI Into Substance 3D Workflows
Still unclear of what generative AI actually is? Steer clear of this…
You Thought Media Was Bad? Here Are The Tech Players With The Biggest Gender Pay Gaps
No amount of ping pong tables or free company t-shirts can get…
Ask Documents To Explain Themselves: Adobe Delivers AI Assistant to PDFs
While Clippy was the victim of online abuse before trolling went mainstream,…
TikTok & Adobe Join Forces For New AI Assistant
Despite all this incessant talk of AI, Puss's litter-box still isn't getting…
“Any Changes Would Have Required Human Intervention”: Adobe Fires Back At Nine’s AI Claim Over Georgie Purcell Photoshopping
Nine's AI boob blunder enters its second day as Mike Sneesby hunts…
Adobe Premiere Pro Innovations Making Audio Editing Faster, Easier & More Intuitive
Ahead of the 2024 Sundance Film Festival, Adobe has announced an intuitive…
Adobe Report: Holiday Shopping Season Drove A Record $222.1 Billion Online
Want to wow colleagues this lunchtime? Point them to this revelatory news.
Adobe: Calming Rhythms, Nostalgia & Wonder & Joy Set To Dominate Creativity
Be first to read the Adobe Creative Trends 2024 Report here. And…
How AI Is Empowering Small Businesses With Creative Collaboration
Chandra Sinnathamby, Adobe's director, digital media B2B strategy & GTM, Asia-Pacific, explains…
B&T’s A-Z Of Advertising’s 2023 Part 1: A-K
Here's part 1 of everything that has happened this year, save for…
Introducing Adobe Photoshop Elements 2024 & Premiere Elements 2024
Adobe has announced the availability of Photoshop Elements 2024 and Premiere Elements…
Meet The Two Women Transforming Adobe’s Approach To Authenticity, CSR, Creativity, AI & The World
B&T has returned from Adobe's Max conference in LA & filed this…
Adobe & Havas Expand Partnership To Supercharge Content Supply Chains With Adobe Firefly
Think Apple is trying to take over the world? It appears Adobe…
Matt Holst Appointed Director Of DX Marketing At Adobe
Matt Holst (pictured above) has been appointed as the new director of…
Adobe Max Kicks Off Its Celebration of Creativity and Innovation
B&T reporting live from Adobe MAX 2023, this time in Los Angeles.…
Adobe MAX And Making A Difference To Non Profits
B&T's on the ground in LA & reporting live from Adobe MAX…
Adobe Express With Firefly Generative AI Available To Everyone On Desktop Web
As you'll fast see by this headline, B&T's done absolutely nothing to…
Financial Freedom, Leadership & AI: Women Leading Tech Gather For Exclusive Alumni Breakfast
It's B&T's full report on this week's Women Leading Tech brekkie. Bear…
Adobe Tickles The Funny Bone In Destructive Work Celebrating The PDF’s 30th Birthday
Not since Elon challenged Zuck to a cage fight has B&T got…
Publicis Media Names Two Senior Client Leads For Adobe Account
Publicis Media names its client leads for the Adobe account. Ironically, delivers…
Adobe Report: Marketers Look To Generative AI As Customer Expectations Increase
Utterly befuddled by the current flux of AI news? Let this wholly…
Adobe Boosts Express Platform With Generative AI
Struggling to make smalltalk with the office creative team come Friday drinks?…
Adobe’s Asia Pacific Marketing Boss Spills The Beans On Digital Trends
B&T probes Adobe’s vice president of DX marketing, Asia Pacific & Japan.…
