Salesforce Brings Key Sales, Service, Marketing, Commerce & Data Cloud Capabilities Together With New Foundations Upgrade
Salesforce upgrade looks the goods & it's free! Alas, no sign of…
New Research Reveals Australian C-Suite’s Generative AI Business Priorities
Salesforce study finds that Gen AI is a top three priority for…
Do You Know Your Python From Your CSS? It’s The Best Of The Best Developers!
Think your firm's tech team only good for printer fixes & converting…
Turtle Bay CMO: ‘AI Has Swept Away Our Competitors’
Not yet caught the AI wave? Well, mark this as a must-read.…
How Hästens’ CMO Combines Craftsmanship & Technology In Marketing Its $200K Beds To The World’s Elite
Nothing adds panache & zeros to a sales price like saying "Swedish…
Salesforce CMO Ariel Kelman: Current AI Development “Is Not Sustainable”
B&T hack returns from Salesforce's Chicago conference with a litre of Gordon's,…
Salesforce’s Bobby Jania: AI Has Flipped Marketing Campaigns On Their Head
B&T on the ground at this year's Salesforce conference in Chicago. Also…
Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers
B&T a lucky attendee at Salesforce’s Connections event in Chicago. Our unruly…
Cairns Crocodiles The Work: B2B Campaigns Sponsored By LinkedIn
B&T's shining a light on the B2B category for the coming Croc…
“An Algorithm From Heaven”: Salesforce’s APAC CMO Explains How Its Community-Focused Marketing Converted The Masses
Didn't get to the Salesforce sermon in Sydney last week? Have your…
Salesforce Bring A WAILD West Saloon To Sydney
For three days this week, Salesforce will transport Aussies to the Wild…
Cat Bowe Pops Back Up With New Senior Marketing Role At Salesforce
Meta's Cat Bowe jumps ship to tech rival Salesforce. Although B&T admits…
New Media.Monks Report is an AI Roadmap for Marketers
Media.Monks has published a report with Salesforce, “Generation AI: The Path to…
Publicis Sapient Acquires Tquila ANZ To Expand Salesforce Capabilities
B&T's not exactly sure how to correctly pronounce Tquila. That said, we…
Salesforce Appoints Icon Agency To Manage Australian Communications Program
Leading independent PR firm, Icon Agency has been appointed by Salesforce to…
Salesforce Study: 80% Of Aussie Marketers Optimistic Despite Strong Headwinds
Study finds 80% of Aussie marketers chipper about the future. Other 20%…
Merkle Announces Tool That Will Help Clients Achieve Net Zero Goals
Still burning invoices in a barrel? Have farting cows in the office?…
Salesforce Expands To Fiji With New Datec Partnership
We're awaiting confirmation on whether or not Salesforce spotted Scomo in Fiji…
It’s Here! The 2022 B&T Women In Media Winners Are Announced
It was THE night of nights last night! So much in fact,…
Salesforce Announces Partnership With TikTok To Expand Social Commerce Offerings
Finally, you can rest easy knowing the sweatshirts you saw on TikTok…
CMO Livestream Saw Joe Escobedo And Leandro Perez ‘Confess’ Marketing Secrets To Audience
CMO's latest in a series of livestream broadcasts, dubbed "Confessions," featured Esco…
Salesforce Announces Several New Services & Cloud Tech To Help Marketers Connect With Audiences
If you're a marketer and you're reading this: Salesforce has your back!…
Salesforce And AWS Combine To Help Content Makers Deploy High-Quality Video Streaming Subscriptions
Are your videos grainy, wonky & often shot at an unfortunate 45…
Matthew McConaughey Mocks The Metaverse & Space Travel In Salesforce’s Super Bowl Effort
Salesforce's new Super Bowl effort comes with more messages, jibes and digs…
SCA Teams Up With Salesforce
SCA has teamed up with Salesforce. Although that's not to suggest Salesforce…
Retailers Struggle To Meet Expectations For Personalised Shopping Experiences Reveals Salesforce Data
The new Connected Shopper Report from Salesforce revealed that retailers are struggling…
Seven Joins With Salesforce To Enhance Its Media Trading Platform
Did you fall asleep during this announcement at Seven's upfronts yesterday? Consider…
Salesforce Marketing Cloud Improves AI Capabilities
The AI on Salesforce's Marketing Cloud can do almost everything but go…
Salesforce: 90% Of Marketers Have Changed Their Digital Engagement Strategy
Study finds 90% of marketers have changed their digital engagement strategy. Some…
“The Open Rate Is Gone Forever”: Salesforce’s Kevin Doyle On Why Marketing Metrics Have Changed For Good
The open rate might be gone, but fear not, there will be…
Salesforce Gets Into Streaming With Salesforce+
Salesforce unveils its very own streaming service, Salesforce+. Yes, you read that…
Banks Can Fast-Track Digitisation Using Data After Earning Customer’s Trust: Salesforce And Bain & Company Study
Need to be the cleverest person at the next inter-company Zoom meeting?…
Salesforce Debuts Advertising Sales Management Tool
Salesforce today announced Advertising Sales Management for Media Cloud, a new industry-specific…
“Data Is The New Soil”: Salesforce Regional VP Of Data, Personalisation & Marketing Automation Kevin Doyle’s Roadmap For Life After Cookies
Data is the new soil, says this expert. Although we'd urge you…
Adobe Snares Salesforce’s Jeremy Smith As New Director Of Digital Experience
There's some moving and shaking over at Adobe this morning. That's due…
Why High-Performing Marketers Experimented With New Strategies During The Pandemic
Here's what high-performing marketers did during the pandemic. Although the low-performing ones…
Salesforce Updates Sales Cloud With AI-Powered Meeting Transcripts And Sales Coaching Technologies
Salesforce has gone under the bonnet of its Sales Cloud and given…
ACCC To Investigate Salesforce’s Takeover Of Slack
ACCC to investigate Salesforce's takeover of Slack. Won't be investigating the missing…
Salesforce And Accenture Combine To Help Businesses Achieve Sustainability Goals
As predicted by B&T, sustainability to be the buzzword for 2021. We're…
Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
After announcing the mega acquisition of workplace chat company Slack yesterday, tech…
