Analytic Partners’ Global Boss: Retail Media Is A “Black Hole” But Traditional Media Still Has An Important Role To Play
Global CEO tells B&T marketers are bedazzled by all the channels these…
“I’m Going To Have A Chat With Him”: Analytic Partners Global CEO Responds To Tom Goodwin’s Media Mix Modelling Comments
An industry brouhaha has erupted. B&T urges restraint & that no one…
Dan Murphy’s Radio Ads Taste Cross-Channel Success
Dan Murphy's ads enjoy cross channel success. The fact it sells products…
Obsessed With Real-Time Measurement? Say Goodbye To Your ROI
Market mix modelling appears the latest buzzword for tech savvy marketers. So…
Analytic Partners Acquires Magic Numbers, Expanding Talent & Reach In Europe
Analytic Partners eyes European expansion with UK agency acquisition. Should also be…
OOH Growing Driver Of ROI: Analytic Partners Research
New research finds outdoor works even better when teamed with TV &…
Bigger Isn’t Always Better: How Brands Can Hit Sports Partnerships Out Of The Park
While bigger might not be better when it comes to sports deals,…
Analytic Partners Achieves Highest Standard For Security & Compliance
Analytic Partners' latest news sounds very tech, very important and very serious.…
Why Ignoring CTV Risks Leaving Serious Revenue On The Table
This expert argues you should not be ignoring CTV risks. Rashes that…
Analytic Partners Introduces A Slew Of Product Enhancements
Analytic Partners, the global leader in marketing measurement and optimisation, has introduced…
Targeting Is Complicated, But Getting It Right Is Crucial
This expert argues targeting's complicated but getting it right's crucial. And not…
Not All That Glitters Is Gold: Mythbusting The Personal Luxury Industry
Got luxury brands on your books? Well, this is a must-read. Even…
Why Your Marketing Is Leaving Money On The Table
At least we're not over-investing in the industry's youth. What a waste…
