B&TB&TB&T
  • Advertising
  • Marketing
  • Media
Search
  • Advertising
  • Marketing
  • Media
  • Technology
  • TV Ratings
  • Opinion
  • Campaigns
  • Partner content
  • Sports Marketing
  • B&T Podcast
  • B&T TV Episodes
  • Subscribe
  • About B&T
  • Contact Us
  • Advertise with us
  • B&T’s 30 Under 30 Awards
  • Women leading Tech Awards
  • Cairns Crocodiles
  • B&T’s Women in Media Awards
  • B&T Awards
  • About
  • Contact
  • Privacy Policy
  • Editorial Guidelines
  • Advertise with us
  • Terms & Conditions
© 2024 B&T. The Misfits Media Company Pty Ltd.
Reading: Sloane Stevens powers up the Twitter charts
Share
Subscribe
Sign In
B&TB&T
Search
  • Advertising
  • Marketing
  • Media
  • Technology
  • TV Ratings
  • Opinion
  • Campaigns
  • Partner content
  • Sports Marketing
  • B&T Podcast
  • B&T TV Episodes
  • About B&T
  • Contact Us
  • Advertise with us
  • B&T’s 30 Under 30 Awards
  • Women leading Tech Awards
  • Cannes in Cairns
  • B&T’s Women in Media Awards
  • B&T Awards
Have an existing account? Sign In
Follow US
  • About
  • Contact
  • Privacy Policy
  • Editorial Guidelines
  • Advertise with us
  • Terms & Conditions
© 2024 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Sloane Stevens powers up the Twitter charts
Marketing

Sloane Stevens powers up the Twitter charts

Staff Writers
Published on: 24th January 2013 at 12:07 PM
Staff Writers
Share
2 Min Read
SHARE

Tennis player Sloane Stevens rallied her way from 20th to third place on the social media leaderboard for day 10 of the Australian Open after beating Serena Williams. 

Following her unexpected victory over Williams, Stevens received 5,377 tweets, 87% of them positive.

But Williams continues to dominate the social leaderboard with a total of 124,869 tweets for day 10 of the tournament, with 66% positive sentiment.

Within a two hour and 13 minute period, Stephens became an instant celebrity with her twitter followers more than doubling from 17,000 to more than 35,000, and other celebrities tweeting her.

He post-victory tweet read: “[Singer] John Legend tweeted me. [Basketball star] Dirk Nowitski tweeted me. I’m just excited. I want John Legend to sing at my wedding. I was like ‘Oh, my God. He tweeted me.”

Stephens will play top seed and defending champion Victoria Azarekna in the semifinal.

Social media male and female champions based on overall Social Leaderboard ranking during tournament:

Male

Current Social Leaderboard ranking

Total mentions

Positive Sentiment

Current ATP ranking

1.       Novak Djokovic

433,557

85%

1

2.       Nicolas Almagro

332,756

76%

11

3.       Roger Federer

275,980

87%

2

Female

Current Social Leaderboard ranking

Total mentions

Positive Sentiment

Current ATP ranking

1. Serena Williams

532,467

73%

3

2.Na Li

229,298

71%

6

3. Maria Sharapova

214,458

88%

2

The figures come from IBM which is the technology partner of The Australian Open. 

No related posts.

Staff Writers 17/06/2014 24/01/2013
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

B&T’s Agency Scorecard: Leo Burnett
11/09/2024
B&T’s Agency Scorecard: TBWA
11/09/2024
Special claims the Grand Prix at the 2023 B&T Awards!
Hear Ye! Hear Ye! B&T Awards 2024 Finalists Have Been Revealed!
11/09/2024
Philippa Noilea-Tani, chief investment & operations officer, Wavemaker.
Wavemaker Appoints Philippa Noilea-Tani To Chief Investment & Operations Officer
11/09/2024
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Privacy Policy
  • Editorial Guidelines
  • Advertise with us
  • Terms & Conditions

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2024 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?